What is Google doing about it?<\/strong><\/p>\n\n\n\n Google is already one step ahead- their mobile experience has improved to be much faster and convenient, and is constantly evolving.<\/p>\n\n\n\n What can your business learn from it?<\/strong><\/p>\n\n\n\n Your hotel\u2019s online presence can make the difference between a reservation and no reservation. If the website is slow or gets confusing because it\u2019s being viewed on the customer\u2019s smartphone, you are most likely losing business.<\/p>\n\n\n\n Understanding your customer is key to\nany industry to provide better business and customer service and there are many\nways of doing it: loyalty programs, email marketing, social media engagements\nand other types of targeted advertisements.<\/p>\n\n\n\n What is Google doing about it?<\/strong><\/p>\n\n\n\n Google has refreshed its content with\nGoogle Discover, which will show results based on customer\u2019s previous\ninterests, in that way, giving a smoother and less time consuming search\nprocess.<\/p>\n\n\n\n What can your business learn from it?<\/strong><\/p>\n\n\n\n In a study by American Express<\/a>, 85% of the respondents agreed, that customized travel plan is more favorable than a mass market offer. It is extremely helpful for the hospitality industry when the customer is planning last minute- tailored offers will not only drive business and brand awareness but also ensure repeat business, making the research experience convenient and less stressful.<\/p>\n\n\n\n If your hotel management system offers a\nvariety of reports, then collecting data is the easy part, however, using the\ndata to benefit the business is where you might get challenged- how can you\nbenefit from these numbers?<\/p>\n\n\n\n What is Google doing\nabout it?<\/strong><\/p>\n\n\n\n Google\u2019s Travel Trends tool collects the\ndata history of prices for flights and accommodation, therefore, it is able to\npredict when it would be the cheapest to travel in certain locations. The\ncustomer is sure, that they\u2019re getting the best deal.<\/p>\n\n\n\n What can your business learn from it?<\/strong><\/p>\n\n\n\n One of the essential features of a good hotel management system<\/a>, is that the data is easily accessible. Find the busiest and least busy seasons. If your hotel isn\u2019t as busy as you wish, offer a free massage for every stay of more than 5 days. If the hotel is fully booked, offer your guest a special deal in your sister property or at one of your partners. <\/p>\n\n\n\n No matter of the suggestions, you should\nalways prioritize evaluating your current technology, because the hospitality\nis a fast paced industry. Are your systems reliable? Flexible? Fast? Can you\ncollect and review all the necessary data?<\/p>\n\n\n\n Contact us now and we will help you evaluate, if your current system fulfills today\u2019s requirements<\/a><\/p>\n\n\n\n Learn more about our hospitality solutions in Malta<\/a><\/p>\n\n\n\n![\"\"](\"https:\/\/progressive.com.mt\/wp-content\/uploads\/2019\/06\/blog_37_2-700x467.jpg\")
<\/figure><\/div>\n\n\n\n2.\nPersonal experience<\/h3>\n\n\n\n
![\"\"](\"https:\/\/progressive.com.mt\/wp-content\/uploads\/2019\/06\/blog_37_3-700x373.jpg\")
<\/figure><\/div>\n\n\n\n3.\nData<\/h3>\n\n\n\n
![\"\"](\"https:\/\/progressive.com.mt\/wp-content\/uploads\/2019\/06\/blog_37_4-700x463.png\")
<\/figure><\/div>\n\n\n\nConclusion:\nAre you up to date?<\/h3>\n\n\n\n